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Research papers

Segment changes

In a market of China's size and growth, segmentation is not only essential to the healthcare industry for understanding and strategy planning, but allows monitoring and measurement of the significant cultural and economic changes that are occurring...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Geoff Minter, Simona Salinger
Company: The Minter Group
February 23, 2003
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Citation

Minter and Salinger (2003a, February 23). Segment changes . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segment-changes-